*NOTE*
The design process cannot and should not start without the basic details of a job being established. Details like: dies, lamination, data and encoding information, specific colors, file types, etc. should all be known prior to submitting a new job!
Introduction
In the dynamic world of design, effective communication between customers and designers is crucial for achieving desired outcomes efficiently. This article delves into the most useful information customers can provide, common gaps in communication, and answers to frequently asked questions, offering practical strategies to streamline the design process.
What Designers Look For
1. Artwork: Encourage customers to share all available art files they have available rather than just one, as it provides a broader scope for design possibilities and allows designers to be more detailed.
2. Descriptive Words and Imagery: Words describing desired aesthetics or styles, along with images of preferred designs, greatly aid designers in understanding client preferences and expediting the creation process.
3. Form Formatting: Highlight the importance of copying and pasting job details directly from Airtable to maintain formatting accuracy, as opposed to using Word Order PDFs, which can introduce errors.
Artwork | Encourage customers to share all available art files they have available rather than just one, as it provides a broader scope for design possibilities and allows designers to be more detailed. |
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Descriptive Words and Imagery | Words describing desired aesthetics or styles, along with images of preferred designs, greatly aid designers in understanding client preferences and expediting the creation process. |  |
3. Form Formatting | Highlight the importance of copying and pasting job details directly from Airtable to maintain formatting accuracy, as opposed to using Word Order PDFs, which can introduce errors. |
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Information Designers Regularly Lack
1. Barcode Type or Encoding Info: Remind clients to specify barcode type or encoding details, facilitating smooth integration into designs.
2. Correct Previous Job Numbers: Ensure clients provide accurate previous job numbers, particularly in cases of reorder, to avoid confusion and expedite processes.
3. Artwork and Data Files: Address potential discrepancies between design instructions and actual availability of artwork and data files, emphasizing the importance of providing complete resources.
Frequently Asked Questions
1. Correct Previous Job Numbers: Reiterate the significance of providing accurate previous job numbers, including specific names or versions associated with the reorder.
2. Barcode Type/Encoding/Data Info: Respond to inquiries regarding barcode specifications, encoding requirements, and data information necessary for design integration.
3. Stock/Die/Lamination: Address queries related to material stock, die specifications, and lamination preferences to ensure design alignment with client expectations.
4. Artwork Resolution and Vector Files: Clarify concerns about artwork resolution, emphasizing the importance of providing vector or high-resolution files for optimal design quality.
5. Previous Artwork Files: Educate clients about the importance of providing actual artwork files rather than images of previous printed materials for accurate reproduction.
1. Correct Previous Job Numbers: Reiterate the significance of providing accurate previous job numbers, including specific names or versions associated with the reorder. |
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2. Barcode Type/Encoding/Data Info: Respond to inquiries regarding barcode specifications, encoding requirements, and data information necessary for design integration. |
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3. Stock/Die/Lamination: Address queries related to material stock, die specifications, and lamination preferences to ensure design alignment with client expectations. |
|
4. Artwork Resolution and Vector Files: Clarify concerns about artwork resolution, emphasizing the importance of providing vector or high-resolution files for optimal design quality. |  |
5. Previous Artwork Files: Educate clients about the importance of providing actual artwork files rather than images of previous printed materials for accurate reproduction. |  |
By implementing these communication strategies and addressing common concerns, designers can foster smoother collaboration with clients, leading to more efficient design processes and enhanced outcomes.
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